BAD-2610 - Principles of Marketing* (3)

Prerequisite: BAD-1520 or BAD-1015 or ECN-2020
Students gain an understanding of the marketing manager’s responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.

List Course Outcomes (consistent for all sections)
CO1 - Describe marketing with an emphasis on customer satisfaction, strategic planning, and the marketing environment.

CO2 - Examine consumer behavior, business-to-business (B2B) marketing, and global marketing.

CO3 - Identify target market selection using market segmentation and marketing research.

CO4 - Evaluate product decisions, pricing strategies, distribution, and promotional opportunities using integrated marketing communications.