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    Jun 16, 2024  
Catalog 2023-2024 
    
Catalog 2023-2024 [ARCHIVED CATALOG]

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BAD-2610 - Principles of Marketing* (3)

Prerequisite: BAD-1520 or BAD-1015 or  ECN-2020  
Students gain an understanding of the marketing manager’s responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.

List Course Outcomes (consistent for all sections)
CO1 - Describe marketing with an emphasis on customer satisfaction, strategic planning, and the marketing environment.

CO2 - Examine consumer behavior, business-to-business (B2B) marketing, and global marketing.

CO3 - Identify target market selection using market segmentation and marketing research.

CO4 - Evaluate product decisions, pricing strategies, distribution, and promotional opportunities using integrated marketing communications.












































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