Business Management: Marketing Certificate

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No. of Credits: 30
Contact: Bernice Brezina, Chair, Business, Technology, and Public Service Division;
Anthony Stout, Program Coordinator

This certificate option prepares students for entry-level marketing positions in private, governmental, and non-profit organizations. With experience, graduates can expect to advance to such positions as marketing specialists, assistant marketing directors, buyers, sales associate supervisors, and management trainees.

Coursework includes the development of strong written and computational skills as well as principles of marketing and management. Major areas of emphasis are decision making, planning, organizing, and communication in a business environment.

Courses in this certificate may be applied to the Business Management Associate of Applied Science degree. Cooperative education is available in this program.

This program may be completed online.

The maximum number of credits accepted in transfer from other institutions to this program is 22.

Required Courses and Recommended Sequence:

The following is a recommended sequence of courses for completing this program. College Prep and prerequisite course requirements, credit load, and/or course availability may affect a student’s individual progress. Course availability within the program sequences is specifically intended for full-time students who begin their course work with the fall semester. Students should always consult their online program evaluation or an academic advisor to better understand typical course availability and individual program planning.

First Semester

BAD-1210 - Principles of Management* (3)
BAD-1520 - Starting and Operating a Small Business (3)
ECN-1015 - Introduction to Business in a Market Economy* (B) (3)
ENG-1010 - Composition and Rhetoric* (E) (3)
ENG 1010 completed with a minimum grade of “C”

Second Semester

Business applications (6 credits)

Acceptable:

ACC-2681 - Business Finance* (3)
BAD, ECN (except ECN 1200 ), HPM

Third Semester

Electives (6 credits)

Take six credits from any courses numbered 1001 and above

Notes:

* Courses requiring a prerequisite or co-requisite

****Pending MHEC approval

Course Indicators: English Composition (E), Arts (A), Cultural and Global Awareness (C), Humanities (H), Biological/Physical Sciences (S), Social/Behavioral Sciences (B), Mathematics (M)