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    Apr 13, 2024  
Catalog 2017-2018 
Catalog 2017-2018 [ARCHIVED CATALOG]

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BAD-2610 - Principles of Marketing* (3)

Prerequisite: BAD 1520  or ECN 1015  or  ECN 2020  

Students gain an understanding of the marketing manager’s responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.

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