Sep 22, 2019  
Catalog 2012-2013 
    
Catalog 2012-2013 [ARCHIVED CATALOG]

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BAD-2610 - Principles of Marketing (3)


Prerequisite: BAD 1520  or ECN 1015  or ECN 1510  or ECN 2020 ;

Students gain an understanding of the marketing manager's responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.





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