Management Development: Marketing Certificate

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No. of Credits: 30
Contact: R. Gates, Chair, Business and Technology Division; B. Williams, Program Coordinator

This certificate option prepares students for entry-level marketing positions in private, governmental, and non-profit organizations. With experience, graduates can expect to advance to such positions as marketing specialists, assistant marketing directors, buyers, sales associate supervisors, and management trainees.

Coursework includes the development of strong written and computational skills as well as principles of marketing and management. Major areas of emphasis are decision making, planning, organizing, and communication in a business environment.

Courses in this certificate may be applied to the Management Development Associate of Applied Science degree. Cooperative education is available in this program.

This program may be completed online.

The maximum number of credits accepted in transfer from other institutions to this program is 22.

Required Courses and Recommended Sequence:

The following is a recommended sequence of courses for completing this program. Developmental and prerequisite course requirements, credit load, and/or course availability may affect a student’s individual progress. Students should consult their online program evaluation or an academic advisor for individual program planning.

First Semester

Second Semester

BAD-2610 - Principles of Marketing (3) *

Business applications (6 credits)

Acceptable:

ACC-2681 - Business Finance (3) *
BAD, ECN (except ECN 1200 ), HPM

Marketing-related electives (3 credits)

Acceptable:

Third Semester

Electives (6 credits)

Take six credits from any courses numbered 1001 and above except MTH 1040

Notes:

* Courses requiring a prerequisite

** Program option

*** special criteria for required general education courses

**** Pending MHEC approval