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    May 23, 2022  
Catalog 2021-2022 
    
Catalog 2021-2022 [ARCHIVED CATALOG]

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BAD-2610 - Principles of Marketing* (3)

Prerequisite: BAD-1520  or BAD-1015  or  ECN-2020   
Students gain an understanding of the marketing manager’s responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.














































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